Benefit Concert PDF Print E-mail

WHITE-BGR NEW YORK, New York (October 4, 2011). announced today that rock star performer and “Celebrity Apprentice” winner Bret Michaels and his “Get Your Rock On Tour” have joined an All-Star line-up plus special Celebrity guests for the “Unity for Vets” concert on Veterans Day, November 11th, at NYCB Theatre at Westbury.

Produced in partnership with financially transparent rock philanthropy, the concert will be honoring and supporting America’s veterans and current service members as they raise awareness and funds to finance their dedicated support community for vets.


BretMichaels inset“Bret Michaels has been a lifelong veteran supporter and is the perfect artist to be a part of this concert; he is a true patriot” said Jesse Canella, Chief Executive Officer and Co-founder of “We are so excited to be able to co-produce the Unity for Vets concert in order to pay tribute to all those who have served and to get the public excited and involved”


TicketButton is a national 501(c) (3) which was co-founded by two US Marines, Jesse Canella and Jim McCain, who served together in the Al Anbar Province of Iraq. Like so many other of America's returning young Veterans, they found the transition back to civilian life to be very difficult. More profoundly, they saw friends who made it through the toughest battle zones succumb to this hidden battle at home. They decided to continue to serve by committing to do something about it.



Proceeds from the concert, leveraging’s ultra low-cost production costs, will be transparently dedicated to which will directly finance crucial resources and services instantly available to qualified Veterans, service members, and their families, without the usual red tape.



To be produced at the NYCB Theatre at Westbury, Unity For Vets will feature a combination of musicians, celebrities and veterans in a program mixing music and highlighting both the challenges and triumphs of real Veterans. The experience will be complemented and expanded online with activities and social media campaigns including celebrities and high profile artists.


The theme and message of Unity For Vets will be both sober - focusing a spotlight on the issues and needs of America's Veterans in transitioning to civilian life - and inspirational - giving average Americans a way to help not only with money but with their own time and spirit.


During the course of the event a short ceremony will be produced by multi-Emmy Award-winner LeGrande Green (Oprah) featuring Dr. Brenda Wade (Oprah, The Today Show, CNN, Good Morning America, Essence Magazine). This powerful segment will deliver messages of hope, community and participation.



Performers will supported by the “Unity All Star Band,” comprised of industry pros such as: Anton Fig on Drums (Letterman Band), Reggie McBride on Bass (Stevie Wonder, Keb Mo), Ellis Hall “The Reverend” on keyboards (Tower of Power), Scott Page on Sax (Pink Floyd, Supertramp, Toto), and music director Martin Guigui on Piano/Hammond B-3 (John Lee Hooker, James Cotton).


The concert will be co-produced by Sunset Pictures and is being sponsored by a growing list of caring corporate citizens such as American Airlines, Anheuser Busch, Hensley Beverage Company, Odeo, Gibson, Dr. Brenda Wade, ContentX and Sand Bag Productions. and are now in discussion with multiple sponsor and media partners in addition to those already committed. Interested parties that want to be part of an event that can launch a movement for healing, growth and celebration of and for America’s very best citizens should contact the Unity For Vets team members listed herein.



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